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True Story.

Creatrix

Case 08 / 08

Brand discovery that began as a logo and website update

Client
Creatrix
Disciplines
Brand discovery, Identity, Website update
Creatrix logo, a figure of leaves around a red center above the lowercase wordmark

The story

Joan Duncan came to True Story after two years of frustrating attempts at a logo and website update. The work started where it always does, at the source.

Using HeartMath and Power + Purpose, the process looked past the logo to the person behind it, and to what Joan actually wanted in a brand.

The mark that came out of it grows outward from a single red center, leaf by leaf.

Deliverables

  1. 01Brand discovery
  2. 02Logo
  3. 03Website update
Creatrix logo on white
Primary mark01

In their words

“What began as a logo and website update led me to Linda, after two years of other frustrating attempts. I am astounded by the breadth of her unique methods using Heart Math and Power + Purpose. She has shed light on why my search was non-eventful, illuminating aspects of myself and what I want in a brand plus so much more!”

Joan DuncanCreatrix

(Next case) 01 / 08

The Mountain Center

Cover of The Mountain Center FY2025 Impact Report, an aspen grove crossed by a translucent title band
All work

Annual reports and a capital campaign for an adventure-based nonprofit

Made with Modulify