Creatrix
Brand discovery that began as a logo and website update
- Creatrix
- Brand discovery, Identity, Website update

Joan Duncan came to True Story after two years of frustrating attempts at a logo and website update. The work started where it always does, at the source.
Using HeartMath and Power + Purpose, the process looked past the logo to the person behind it, and to what Joan actually wanted in a brand.
The mark that came out of it grows outward from a single red center, leaf by leaf.
- Brand discovery
- Logo
- Website update

“What began as a logo and website update led me to Linda, after two years of other frustrating attempts. I am astounded by the breadth of her unique methods using Heart Math and Power + Purpose. She has shed light on why my search was non-eventful, illuminating aspects of myself and what I want in a brand plus so much more!”
The Mountain Center
