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True Story.

Advancing New Mexico

Case 03 / 08

A video storytelling series about the work of New Mexico state agencies

Client
Advancing New Mexico
Location
New Mexico
Year
2022
Disciplines
Identity, Marketing toolkit, Digital campaign
Advancing New Mexico marketing toolkit cover with four portraits of New Mexicans speaking on camera

The story

Advancing New Mexico collects video stories from constituents to highlight the work of the state's agencies and to help the public understand how to access New Mexico's government programs.

The identity pairs a circular mark in rust, gold and deep teal with an open, confident wordmark.

A marketing toolkit gave each agency a guide for sharing the videos through its own social media and digital channels, and a website pop-up invited visitors to watch the series and visit NM.gov.

Deliverables

  1. 01Logo and identity
  2. 02Agency marketing toolkit
  3. 03Website pop-up
  4. 04Video series graphics
Advancing New Mexico logo, a rust, gold and teal circle beside a teal wordmark
Primary mark01
Website pop-up for the Advancing New Mexico video series with a play button and a Visit NM.gov button
Video series website pop-up02
Marketing toolkit cover with four constituent portraits
Marketing toolkit, cover03
Marketing toolkit welcome page explaining how agencies can share the video stories
Marketing toolkit, welcome04

(Next case) 04 / 08

New Mexico Conference on Aging

Program agenda cover for the 45th Annual Conference on Aging featuring a painting of an elder seated among yellow flowers
All work

Identity and materials for the 45th annual Conference on Aging

Made with Modulify