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True Story.

New Mexico Conference on Aging

Case 04 / 08

Identity and materials for the 45th annual Conference on Aging

Client
New Mexico Conference on Aging
Location
Albuquerque, New Mexico
Year
2023
Disciplines
Event identity, Program agenda, Social media
Program agenda cover for the 45th Annual Conference on Aging featuring a painting of an elder seated among yellow flowers

The story

The New Mexico 45th Annual Conference on Aging met in Albuquerque on November 13 and 14, 2023. The conference needed one look that could carry from the printed program to the social feed.

The mark is built from four simple arcs in gold, teal and warm gray that leave a star at the center. It frames the program agenda, whose cover features the painting Helen of Mesita by Marla Allison.

The same system extends to social media graphics that announce the dates and the city, so every post reads as part of one event.

Deliverables

  1. 01Conference logo
  2. 02Program agenda
  3. 03Social media graphics
New Mexico 45th Annual Conference on Aging logo, four arcs in gold, teal and gray forming a star
Conference mark01
Program agenda cover featuring Helen of Mesita by Marla Allison
Program agenda, cover art by Marla Allison02
Social media graphic of two laughing older adults with the conference dates, November 13 and 14, 2023
Social media announcement03

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